Our Story

Based in Nelson, our locally owned business began in 2003 as Fruit Solutions making quality fruit sauces, juices and importing frozen fruit. Our company owners, the Glover family, saw an opportunity in the market to bring New Zealanders delicious fruit products all year round at affordable pricing. Unbelievably, the price of frozen blueberries was double what it is now! Products are sourced from around the world including a number of suppliers from New Zealand.

The business has evolved significantly over the past 18 years and FSL Foods is now the leading branded frozen fruit company into New Zealand retail. FSL Foods are the proud to be supplying New Zealanders with the brands Fruzio, Goodness Kitchen, The Berry Fix, Barnicoat Range and Mission Foods. Our products stretch from frozen blueberries to bananas, spinach to strawberries and bread wraps to bottled juices. Over 75% of our range is still packed right here in our Tahunanui site today.

Looking into the future, FSL Foods is committed to making New Zealander’s lives better. We are continually striving to bring to market that build on our range of “Better for you” and “health inspired” cooking shortcuts. We are working closely with our major supply partner – Foodstuffs New Zealand on new products that will transform the frozen freezers of the supermarket and are excited about seeing these in market in the future.

As a business, we understand the need to look outside of our business and the impact we have on the environment. We are a proud supporter of the plastic packaging stewardship scheme and our General Manager, Brad Tilby is on the Food & Grocery Plastic Recycling subcommittee. We are a keen supporter of our environment and sponsor the Brook Sanctuary in Nelson and New Zealand’s leading development cycling team – Fruzio Ilabb Development. We are currently undertaking a measurement of our carbon footprint via EKOS New Zealand.